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Header Tags & Meta Descriptions for SEO
Header Tags
When it comes to SEO, header tags & meta descriptions are vital for the Google search results. Webfit Design organise each page with a structured header hierarchy. This way, it signals to Google what areas are important in terms of keyword usage and it’s important to discover the structure of the page from Google’s perspective.
- Primary header (H1)
- Secondary header (H2)
- Sub headers (H3, H4, H5 etc)
Why does header titles matter for Google?
Header titles stand for a lot when it comes to ranking. It is no good just adding headers for the sake of it. Firstly, Webfit Design use the latest techniques to go in depth to find the relevant keywords that’ll compete with your closest competitors.
This way, we are able to carefully construct a header hierarchy related to the keywords we’ve researched for your website. It gives a strong indication to Google of what the page is ranking for and it also formats the page to help instantly parse page content.
Meta description for ranking
Meta description tags are set up to tell Google a snippet of what your web page is about. It also let’s the user see a description of the page in the Google search results. This impacts whether a user is going to visit your website or your competitors.
We know what is needed to bring visitors to your website using a detailed description in relation to the user’s specific search terms they typed into Google. Additionally, we use your keywords effectively, over crowding your keywords can result in Google demoting your website in the search results.